Booking.comNL · Jun 2023
AI Trip Planner prototyped in 10 weeks
Booking combined OpenAI models with its own data on properties, prices and availability, so travellers can go from a question to a reservation in the app.
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Travel & Hospitality
The trip now starts with a question to an AI.
Travellers plan with assistants, change bookings at midnight and expect answers in their language. Travel leaders were early with AI trip planners and are now handling large shares of support with AI agents.
Cases on this page
Use cases
Where AI creates value
01
AI trip planning
Destination ideas and itineraries linked to real availability.
RevenueCustomer experience
02
Guest service agents
Changes, cancellations and questions in any language, 24/7.
Customer experienceCost
03
Pre-arrival upsell
Personalised offers for rooms, transfers and experiences.
Revenue
04
Review management
Summaries of feedback and on-brand responses.
Customer experience
05
Content for AI search
Structured hotel and destination content assistants can cite.
Revenue
06
Operations & energy
Staffing, maintenance and energy optimisation.
Cost
In the press
Who's doing it — and what happened
Documented cases from public sources. Figures are as reported by the companies or the press.
AirbnbUS · 2025–26
AI agent handles about a third of support
The custom agent reduced the need to contact a human by 15% in the US rollout and handled about one-third of North American support conversations by early 2026.
ExpediaUS · May 2024
Romie, an AI travel assistant for groups
Romie joins group chats and email to research, build itineraries and update travellers during disruptions, after Expedia's earlier ChatGPT planning feature.
Meliá HotelsES · Sep 2025
AI-assisted operations: 70% of requests automated
Meliá's technology platform handles about 240,000 requests a year with more than 70% automated and 12,000+ AI-assisted conversations per month.
Company names and logos belong to their owners and are shown only to reference public press coverage. These companies are not Alfageme clients.
Your plan
What a company like yours can do — in three phases
Weeks 1–4 · quick wins
Start
- Multilingual guest FAQ agent
- Review reply drafting
- Hotel content for AI search
Months 2–3 · core
Scale
- Booking changes by WhatsApp/voice
- Pre-arrival upsell journeys
- Direct-booking website
Month 4+ · advanced
Lead
- Trip-planning assistant on your site
- Operations dashboards
- Revenue signals from the AI Radar
How we help
The capabilities that matter most here
A
Agents
Chat, voice and WhatsApp agents that resolve, book and sell 24/7.
GGEO
Be found on Google — and recommended by ChatGPT, Gemini and Perplexity.
LLaunch
Fast, beautiful websites and apps built to convert — and to be read by AI.
AAcquisition
Ads, outbound and CRM working as one system that fills your calendar.
Contact us
Let's find your edge.
Tell us what slows your business down. In 30 minutes we'll show you where AI pays back first — and what it costs.
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