WalmartUS · Oct 2025
Instant Checkout inside ChatGPT
Customers link their Walmart account and buy inside ChatGPT through the Agentic Commerce Protocol co-developed by OpenAI and Stripe, next to Walmart's own Sparky assistant.
Home / Industries / Retail & E-commerce
Retail & E-commerce
The shop window is moving into the chat window.
Shoppers now ask assistants what to buy. Retail leaders answer with conversational shopping, AI-produced imagery and catalogue content, and checkout inside ChatGPT — while using AI behind the scenes for pricing, stock and service.
Cases on this page
Use cases
Where AI creates value
01
Conversational shopping
Assistants that recommend by occasion, budget and context.
RevenueCustomer experience
02
Catalogue content at scale
Descriptions, translations and attributes generated and checked.
CostSpeed
03
AI imagery
New looks and backgrounds from existing shoots, with consent.
CostSpeed
04
Order status & returns
Service agents that resolve WISMO and returns end to end.
Customer experienceCost
05
Agentic commerce
Products purchasable inside AI assistants.
Revenue
06
Demand & pricing signals
Forecasts and competitor monitoring summarised daily.
RevenueRisk
In the press
Who's doing it — and what happened
Documented cases from public sources. Figures are as reported by the companies or the press.
Zara (Inditex)ES · Dec 2025
AI imagery with real models
Zara uses generative AI to create new images of real models in different outfits, which Inditex says complements existing processes and compensates models in line with industry practice.
ZalandoDE · Oct 2024
AI fashion assistant in all 25 markets
Powered by Zalando's own models and OpenAI, it understands occasion, weather and location in local languages; an AI discovery feed followed in 2025.
CarrefourFR · 2023
Hopla shopping assistant and AI product content
A GPT-4 assistant that suggests products and recipes by budget and diet, plus generative AI for 2,000+ product descriptions and purchasing tasks such as tenders.
Company names and logos belong to their owners and are shown only to reference public press coverage. These companies are not Alfageme clients.
Your plan
What a company like yours can do — in three phases
Weeks 1–4 · quick wins
Start
- AI product descriptions and translations
- Order-status agent on WhatsApp
- Product schema for AI search
Months 2–3 · core
Scale
- Shopping assistant on the store
- AI creative for ads
- Returns automation
Month 4+ · advanced
Lead
- Presence in AI assistants (apps, checkout)
- Demand forecasting
- Personalised CRM journeys
How we help
The capabilities that matter most here
L
Launch
Fast, beautiful websites and apps built to convert — and to be read by AI.
GGEO
Be found on Google — and recommended by ChatGPT, Gemini and Perplexity.
AAcquisition
Ads, outbound and CRM working as one system that fills your calendar.
AAgents
Chat, voice and WhatsApp agents that resolve, book and sell 24/7.
Contact us
Let's find your edge.
Tell us what slows your business down. In 30 minutes we'll show you where AI pays back first — and what it costs.
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